Abso-bloody-lutely and fan-bloody-tastic
The standard English demonstration; the inserted oath is called an expletive infix
General knowledge · Words & language
Greek term; the English word from 1550s
Rhetoric — cutting a word in half and putting something inside
The figure of speech in which a word or compound is split apart and another word inserted into the gap, as in abso-bloody-lutely. The Greek name means simply "a cutting". In Homeric Greek a verb and its prefix frequently stand apart where later Greek would join them, and Ennius produced the most notorious Latin example by splitting cerebrum in half around a verb. In modern English the device is almost always comic, and the inserted element is usually an oath, which linguists call an expletive infix.
Abso-bloody-lutely and fan-bloody-tastic
The standard English demonstration; the inserted oath is called an expletive infix
Ennius split the Latin word for a brain in half around the verb, to comic effect
Saxo cere- comminuit -brum: 'he smashed his brain with a rock'
In Homer a verb and its prefix regularly stand apart, where later Greek would write them as one word
The original context in which Greek grammarians described the figure
What place soever, and how much soever, splittings of two ordinary English words
Whatsoever and howsoever, cut in two — the standard literary examples
Ned Flanders greets his neighbours with a syllable inserted in the middle of the word
Wel-diddly-elcome, in The Simpsons
Speakers say 'a whole nother story', splitting a word between its first syllable and the rest
Another, cut after the indefinite article
John McCarthy showed in 1982 that the insertion goes immediately before the main stressed syllable (1982)
Which is why it is abso-bloody-lutely and not ab-bloody-solutely